The brief
CIFF booked us to cover the Martin Asbjørn AW22 show at CIFF58 in Bella Arena in February 2022. It had to go out live to CIFF's own channels and to Copenhagen Fashion Week's at the same time, and hold up afterwards as the film of the show.
What we did
We planned the camera positions and the runway lighting ourselves, testing angles and light on site before the show. On the day we shot and switched it live, streaming to Vimeo and to Copenhagen Fashion Week's YouTube channel simultaneously, then graded the finished film warm and filmic to sit with the collection. It was one of eight films we delivered to CIFF from that edition, alongside the Designers Nest show and the fair's talk programme.
The result
The show went out live on both channels without a hitch, and the finished film moved onto CIFF's own Vimeo once the designer had signed off. We kept the raw footage for later re-edits, and the work with CIFF carried on across the editions that followed.