The brief
Det Gode Testamente wanted a campaign film for International Testamentedag in 2023 — two people sitting together with a deck of conversation cards, opening up a subject most people avoid. It had to hold up on TV2 Play as well as across social, which meant one shoot had to yield both a main film and cutdowns in every format the media plan called for.
What we did
We shot the conversations multi-camera in a single location set up as a small studio, keeping the framing wide enough that every later format could be reframed rather than cropped out of the middle. From that one set of material we finished the main film in 21:9 and versioned it down to 30 seconds in 16:9 and 1:1 and 15 seconds in 9:16. Each version got its own grade, audio pass and subtitles — burnt in and as separate files — with the logo and URL placed to sit correctly inside each frame.
The result
One shoot, four formats: a 1:22 main film in 21:9, 30-second cuts in 16:9 and 1:1, and a 15-second vertical for social. The campaign ran in week 37 for International Testamentedag, and the work carried on into the following year's round.
