The brief
After loving the older characters from the first round, Det Gode Testamente wanted a new campaign: shorter, funnier films with a simple script that explains why making a will matters.
What we did
We built the films around a simple dialogue between two characters, keeping it light and funny while making the case for writing a will clear and easy to follow.
The result
4 stories in 15 and 30 second formats for use as ads on tv.
