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https://player.vimeo.com/progressive_redirect/playback/1137827794/rendition/1080p/file.mp4%20%281080p%29.mp4?loc=external&oauth2_token_id=1824885274&signature=15b5f87f5b6f810126cc3fa17f7bdac7102f8df09e47454dc7f0c084fdf2f459

Every cut, side by side

From the summit

From the summit

The brief

Bilhuset Taastrup wanted a commercial for the Hongqi E-HS9 — a big electric SUV new to the Danish market — that could run on their in-store screens and online channels and make the car feel like an event.

What we did

We location-scouted around Copenhagen in pre-production, then shot the car over a day with our best cameras and glass — the sunset shots ended up carrying the film. The edit was cut and graded to feel like cinema rather than a dealer ad.

The result

A brand film for the E-HS9 that has run on Bilhuset Taastrup's in-store screens and across their online platforms.

Also in vertical

Behind the case

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