The brief
Summerbird needed appetising content for their Easter range that could run everywhere from social to in-store to an airport screen, with the chocolate looking its best.
What we did
We shot the campaign in RAW and built an overall film, "Awakening", with custom text animation, working closely with Summerbird's creative lead on the concept. We graded it for a rich, appetising look and delivered the film in 16:9, 9:16 and 1:1 so it fit social, web and screens. We also captured stills for their catalogues and retailers.
The result
One Easter film, ready in every format Summerbird needed, from social to an airport screen, plus a set of stills for their catalogues. It's part of an ongoing collaboration that now runs across Easter, summer and Christmas.
