Summerbird needed short, appetising clips for their Easter range — pieces that could carry the products on their own across social and web, alongside the campaign's main film.

We shot the Easter range as a styled interior scene rather than a clean packshot, with spring flowers, glassware and marble around the box in soft daylight, so the chocolate sat in a setting people recognise. The unboxing plays out in close-up as one unhurried gesture, graded warm to sit with the rest of the campaign. It was cut from the same shoot as the 30-second overall film.

A thirteen-second clip that works on its own in a feed and next to the longer campaign film. Summerbird has kept coming back since — the collaboration now runs across Easter, summer and Christmas.