From ad films to live shopping
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Liveproduction

From ad films to live shopping

Client

DogCoach

Date

December 10, 2025

Read Time

4 min read

DogCoach came to us with a clear plan: they wanted product films. But during our first conversations we saw a bigger opportunity.

The challenge

DogCoach needed video that drove sales directly. Their products were perfect for demonstration, but they had no platform to turn viewers into buyers in real time.

Our approach

Alongside the product films, we proposed a live shopping setup from our studio, so they got both polished films and a live channel to launch their new SS26 collection.

The result

A live shopping show, run from our studio, that let DogCoach present the SS26 collection and sell directly to their audience, on top of the product films.

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