Ørsted needed to attract more apprentices, but few young people knew what a trainee role there actually involved.
The market for technical apprentices is competitive. Ørsted was up against other large companies, and their real strength, the culture and the people, wasn't visible from the outside.
We worked closely with Ørsted's creative team to build the film around what the apprenticeship really offers: the work, the people and the future. We shot it to feel honest and delivered it in multiple formats.
A recruitment film that shows Ørsted as they really are, used across recruitment platforms, social media and career fairs.
