Scania needed to attract new employees. They came to us with one film in mind, but the story was strong enough to become two.
Scania's employer brand lacked a visual expression that matched the reality on the floor. They had skilled people with strong stories, but no platform to tell them.
We followed the employees through their everyday work at the Ishøj site and let the stories tell themselves. Authenticity over everything.
A main film plus individual employee portraits that make Scania's employer brand feel real, used across recruitment platforms and social media.
