From idea to airport

Summerbird came to us with an ambition: content that could be used everywhere, from in-store screens in Copenhagen Airport to Instagram Reels.

The challenge

Summerbird had great products but lacked a visual language that could carry across platforms. Their existing material was fragmented.

Our approach

We started with a workshop to define the visual language. Then two shoot days: one in the studio with full lighting control for product shots and hero content, one on location in their shop and production space.

The result

A complete visual library that works across every touchpoint. The same story and the same quality whether you meet Summerbird in the airport or on your phone.